Telcel Mexico Selects Vesta Corporation to Launch New Recharge Functionality
Web Payment Channel Will Be the First of Many Innovative, Convenient Ways for Customers to Recharge Prepaid Services

PORTLAND, OR -- (Marketwire) -- 04/11/11 -- Vesta Corporation, a global leader in electronic payment solutions, today announced that it has launched the first of a full range of payment services in support of Telcel's prepaid mobile products.

In response to subscriber demand for "anytime, anywhere" purchase functionality, Vesta's technology removes the need for Telcel consumers to visit a retail point of sale to pay for airtime, data plans, and other services. The first offering will allow customers to fund their prepaid broadband accounts on the Web with a credit card. Vesta will manage all requests through a Telcel-branded website, validate cardholder data, and deliver real-time account credits for successful transactions.

Over the next few months, Telcel will also extend Vesta-powered reloads to include prepaid wireless plus IVR, WAP, live agent, and text-to-refill recharges. Additional products under discussion include Auto-Pay which will allow customers to regularly add value to their accounts based upon a specific calendar date or a user's available balance.

Vesta's award-winning solutions deliver secure 24x7x365 electronic payment functionality for the customers of telecommunications, financial, and ecommerce merchants worldwide. In addition to delivering new, lower-cost payment channels to Telcel, Vesta will fully indemnify the operator from any transaction-related fraud and protect customer credit card data through full PCI compliance.

"Operators worldwide are responding to customer requests for convenient, flexible payment options for prepaid mobile services," said Rocky Scales, senior vice president, Vesta Global Sales. "Vesta's recharge solutions will enable Telcel to continue its tradition of providing innovative features that increase customer satisfaction and extend the customer life cycle."

About Telcel
Telcel (Radiomóvil Dipsa), operating since 1989, is the leading cellular company in Mexico with over 59.2 million customers. With the best service and the broadest coverage at the national level, Telcel is the operator of choice for more than 200,000 people in the nine regions of the country which represents over 90% of the inhabited areas of Mexico. Always at the forefront, Telcel offers faster wireless connectivity of the domestic market in voice and data services on GSM / GPRS / EDGE and UMTS / HSDPA.

Telcel is a subsidiary of America Movil, SAB de CV (BMV: AMX) (NYSE: AMX) (NASDAQ: AMOV) (LATIBEX: XAMXL), the leading provider of wireless services in Latin America with operations in 18 countries in the Americas and Caribbean, with over 201 million wireless subscribers as of December 2010.

For more information please visit www.telcel.com

About Vesta Corporation
Headquartered in Portland, Oregon, with operations in Europe and China, Vesta has been a pioneer and worldwide leader in electronic payment solutions since 1995. Vesta has established long-term, successful relationships with international telecommunications companies including AT&T, Boost Mobile, China Mobile, China Unicom, Cricket Communications, Meteor Mobile Communications, O2, Sprint, T-Mobile, Tele2, Verizon, Vodafone and Yoigo. For more information about Vesta Corporation, visit http://www.trustvesta.com.

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Media Inquiries, Vesta Corporation
Scott Boucher
Manager, Corporate Communications
Email Contact
+1 503.790.2500

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