Ace Marketing & EYE Expand Mobiquity Networks to 8 More Shopping Malls
NEW YORK, Feb. 21, 2012 /PRNewswire/ -- Ace Marketing & Promotions, Inc. (OTC.BB: AMKT) announced today that through its agreement with leading mall media provider EYE, the expansion of its Location-Based Mobile Marketing Network, (Mobiquity Networks) to an additional 8 mall properties bringing the total network to 75 malls across the US. The new locations include malls in California, Texas and Washington. To see a full list of Mobiquity Networks malls, please visit www.mobiquitynetworks.com.
Ace continues to add major shopping malls to its current portfolio in its pursuit to build the Nation's largest location-based Proximity Marketing network. Ace's Mobiquity Network currently offers advertisers the ability to deliver advertising content to approximately 96 million mall visitors per month. Its mobile technology allows advertisers to deliver mobile coupons and other rich media content via Bluetooth or Wi-Fi to on-the-go shoppers' mobile devices. This advertising medium targets shoppers with engaging content as they move about the mall environment and does not require them to check-in, download apps or be tracked by GPS, eliminating all three major barriers in mobile marketing. Ace's Mobiquity Network units are strategically positioned near entrances, anchor stores, escalators and other high-traffic and high dwell-time areas throughout each mall creating a "cloud" to maximize advertising messaging reach and frequency.
Ace's mobile technology allows advertisers to interact with shoppers through either Bluetooth (push) or Wi-Fi (pull). Mobile devices with enabled Bluetooth are detected and prompted with an opt-in message to receive rich media content from the advertiser; those answering "Yes" receive the content. The users can also access the content by connecting to Mobiquity's Wi-Fi network throughout the mall.
Some popular campaign elements delivered through this medium include coupons, movie trailers, calendar reminders, mobile applications, ring tones, wallpaper and special event offers.
Ace Marketing CEO, Dean Julia said, "We are excited to continue our mobile network's expansion within the EYE portfolio. They have outstanding properties and a management team dedicated to enhancing the mall visitor's experience. We are also extremely pleased with the outstanding campaign results Mobiquity Networks continues to deliver. We look forward to working with EYE to continue growing the network through both awareness and additional locations."
EYE's SVP, Jeff Gunderman added, "The expansion of this mobile proximity solution is part of EYE's commitment to connecting advertisers and mall goers. Mobile proximity is exciting as it delivers a new metric of success."
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SOURCE Ace Marketing & Promotions, Inc.
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