February 23, 2012 at 15:38 PM EST
GE's Greatest Breakthroughs in Lighting Technology Hit the Road
The 2012 GE Lighting Revolution Tour Rolls Out This Week

EAST CLEVELAND, Ohio, Feb. 23, 2012 (GLOBE NEWSWIRE) -- GE Lighting (NYSE:GE) is taking its energy-saving, cost-reducing lighting solutions on the road again with the 2012 GE Lighting Revolution Tour. This tradeshow on wheels is designed to give designers, distributors, architects, contractors, facility maintenance and utility executives a first-hand experience of GE's latest innovations in lighting technology. This year, GE will be hosting commercial users and officials in nearly 50 cities, showcasing new advanced-technology products and solutions in areas ranging from architectural lighting to retail and outdoor lighting.

The tour kicks off in Miami, Fla. this week and concludes in Hendersonville, N.C. on September 20 after stops in 57 cities across North America. End-users are invited to join the revolution at www.gelightingrevolutiontour.com to learn about the tour stops and RSVP.

The 2012 GE Lighting Revolution Tour will give designers, distributors, architects, contractors, facility managers and other users a peek at the latest lighting innovations.

This year, on-board exhibits include products in-use, educational information and innovative solutions, all focused on helping lighting customers reduce energy. A new lighting-control solutions section highlights ways to make lighting operations easier to manage by adopting a low-maintenance control format. The latest floating, sleek and stylish 2X2 Lumination LED Edge light fixture will be suspended onsite, along with several new product lines including the GE ConstantColor™ CMH® Integral PAR 38 lamps, a replacement option that is four times more energy efficient than the Halogen PAR 38 lamp which will soon be eliminated. Refrigerated display case lighting, outdoor signage, indoor LED solutions and more will be featured this year.

In addition to the opportunity to see the latest lighting technology first-hand, visitors will have direct access to onsite GE experts who will be available to analyze specific lighting application challenges and objectives.

"We are excited to spend another year on the road showcasing GE's new and existing lighting technologies. With the new regulations taking effect, GE is setting higher efficiency standards for every platform, whether for retail customers or consumers at home," says Jim Benson, GM of Professional Marketing, GE Lighting. "GE Lighting is offering this tour as a way to engage customers and educate them about the energy-saving, innovative solutions GE has to offer in this new era of lighting."

The 2011 GE Lighting Revolution Tour reached 47 U.S. and Canadian cities last year hosting almost 10,000 total visitors over the course of 10 months.

"We're looking forward to another year of educating people on the most recent lighting innovations and options through this year's tour," Benson says.

For more information about the tour, visit www.gelightingrevolutiontour.com.

About GE Lighting

GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs over 17,000 people in more than 100 countries, and sells products under the Reveal® and Energy Smart® consumer brands, and Evolve ™, GTx, Immersion ™, Infusion ™, Lumination® and Tetra® commercial brands, all trademarks of GE. General Electric (NYSE:GE) works on things that matter to build a world that works better. For more information, visit www.gelighting.com

CONTACT: David Schuellerman
         GE Appliances & Lighting
         1975 Noble Road, Cleveland, OH 44112
         216.266.9702
         david.schuellerman@ge.com
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