Pep Boys and Valvoline Join Forces to Help Consumers Close the Loop with Valvoline NextGen™ Motor Oil
Posted on April 09, 2012 at 09:00 AM EDT
Program Helps Vehicle Owners Protect Their Cars, the Environment and Their Wallets
LEXINGTON, Ky. and PHILADELPHIA, April 9, 2012 /PRNewswire/ -- Today Pep Boys and Valvoline are announcing a new way for consumers to unite their passion for engine performance and commitment to environmental responsibility. DIYers can now return their used oil to any of the more than 700 Pep Boys stores nationwide and purchase Valvoline NextGen motor oil to help "Close the Loop" and receive a special offer.
Valvoline NextGen is made of 50 percent recycled motor oil and delivers 100 percent Valvoline quality and protection, offering optimum engine protection while lessening dependence on foreign crude and preserving existing resources. For committing to performance and the environment by returning used oil and refilling crankcases with NextGen, Pep Boys will reward those who Close the Loop with a $20 gift card mail in offer. See Pep Boys stores for details.
American cars and trucks use over three billion quarts of motor oil annually, of which 200 million gallons or more is not disposed of properly. Using NextGen helps ensure used oil doesn't find its way into our water supply, where it can have a myriad of harmful effects; just one gallon of improperly disposed motor oil can contaminate up to one million gallons of drinking water. Compared to non-recycled motor oil, NextGen uses 48 percent less fossil fuels, emits 40 percent less harmful and acidic emissions, and has 20 percent less global warming impact.
"Partnering with Pep Boys is important to Valvoline's efforts to drive motor oil recycling and we're proud to be working with them," said Darryl Gaines, Valvoline Brand Manager. "Not only is NextGen second-to-none in performance, but it's also great for the environment. The Close the Loop program is a simple way to help decrease our reliance on crude oil drilling by re-using the resources we have available."
"NextGen is Valvoline performance complemented by the opportunity to help preserve our natural resources," said Glen Mone, Category Manager for Pep Boys. "We love to encourage our customers to recycle their motor oil to make their garage a little bit greener. In fact, Pep Boys has been offering recycling of oil to our customers for many, many years."
NextGen's introduction to the motor oil category last year turned the heads of those who put their engines to the ultimate test and seek the best in performance: professional drivers. Last fall, NextGen was put through extensive validation testing across NASCAR and NHRA earning approval from some of motorsports' top teams – including Roush Fenway Racing and Don Schumacher Racing – and earning some big wins on the track.
NextGen motor oil is available in conventional and MaxLife formulations. For further product information, visit NextGen.Valvoline.com. To locate participating Pep Boys' locations, visit www.pepboys.com.
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