Chiquita(R) Leverages FunMobility Mobile Engagement Platform to Drive Retail Growth
Posted on June 21, 2012 at 12:02 PM EDT
Chiquita Brands (NYSE: CQB), a company known for its fresh and healthy food products, and FunMobility (http://www.funmobility.com), a pioneer in the art and science of mobile engagement, today announced the launch of FanFun, a free mobile app for both iOS and Android that connects customers with local retailers through an in-app "Chiquita banana finder" and features interactive games and chances to win prizes. Chiquita chose FunMobility's Professional Services group to develop and help bring their first mobile app to market for their deep expertise in the mobile industry and their ability to deliver a dynamic app across both iOS and Android in just a few months from product conception to launch. The app was developed on FunMobility's low footprint and cloud-based AppWidget Mobile Engagement Platform, which enables brands like Chiquita to create unique and scalable HTML5 hybrid apps for iOS and Android quickly and cost-effectively.
"We are thrilled to help companies like Chiquita and Little League International connect with their customers in ways they never imagined possible before," said Adam Lavine, CEO of FunMobility. "Integrating mobile and gamification elements into a retail marketing strategy provides companies a unique opportunity to extend the conversation with their customers in a fun and engaging way."
The two companies are partnering in association with Little League International, the world's largest youth sports organization, to offer Little League fans a chance to connect with the sport of baseball and their favorite teams through an app that is not only entertaining but promotes healthy living and eating habits. Chiquita Bananas are the official fresh snack of Little League baseball and softball. The app is an integral part of Chiquita's new multimedia campaign promoting their national sponsorship with Little League, Chiquita FanFun Sweepstakes, which began June 1 and ends August 31, 2012.
The Chiquita FanFun Sweepstakes offers consumers the chance to earn points towards an array of monthly prizes and one grand prize online, at Chiquita's Facebook page and the Chiquita FanFun landing page, and by downloading and interacting with the free FanFun app. Contestants can play along and have fun with the mobile app's Chiquita and Little League trivia game, Little League Cardmaker, social media sharing and check-in feature at participating Chiquita retailers.
"Working with FunMobility's Professional Services group provided our team the ability to bring our mobile app to fruition quickly, across multiple platforms and on budget," said Heath Osburn, Chiquita Director of Marketing and Insights. "Choosing an experienced partner to help define and implement our mobile strategy as part of our campaign allowed us the opportunity to focus on other strategic aspects of our multimedia campaign with complete confidence that we will have a winning app to provide multiple opportunities for consumer engagement as part of our initiatives to promote healthy living."
The FanFun app is branded to compliment the Chiquita brand and campaign. The feature-rich app contains several popular mobile engagement features that were customized using FunMobility's recently announced AppWidget Platform for the campaign:
The Chiquita FanFun app is free to download and is available on Google Play and on the Apple Store. For more information on the Chiquita FanFun Sweepstakes and complete contest rules please visit http://www.fanfunsweepstakes.com.
About Chiquita Brands International, Inc.
Read the full story at http://www.prweb.com/releases/2012/6/prweb9616430.htm
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